Our Hair Care Philosophy
Classic 10 aims to adapt the ‘Skinification Movement.” Understanding that just as each skin type requires different products, so does each hair type. It is important to maintain a healthy scalp with regular treatments as well as using products that are suited for your hair type. At Classic 10 we are dedicated to delivering salon-quality hair care products at an affordable price, without comprising on quality. We believe everyone deserves luxurious, professional-grade products.
We are a proudly South African Brand, who understand that all our hair textures have different needs.
About the Founder
Her passion for hair began at a young age, when her mom would take her twin sister and herself to their neighbourhood hairdresser to have their hair styled and later straightened. Many women back then would not know how treat their children's hair and would opt to straighten it.
Years later she became a mother and faced challenges finding products that would suit her families different hair types as well tame their frizz.She found it challenging to find affordable products for the entire family.
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Veronique then joined the manufacturing industry, and her passion sparked. She became eager to research and develop products that would suit her entire community. She went on to learn about hair chemistry and educate others on how every hair type has its own unique chemical characteristics that require individualized care.
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After countless hours searching store aisles for effective yet affordable products for all hair types, she then saw the gap in the market. This led her to start her own hair journey and, ultimately, create Classic 10—a brand committed to providing products for salon and home use that is accessible, inclusive, and designed to support every hair type, while not compromising on quality.
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After years of not finding affordable,salon quality products to suit her families needs she dedicated her time investing in a brand that would help those who face the same challenges.
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